Overview
The Challenge
The National Park Service’s previous app made it difficult for users to discover parks and access relevant information. Poor navigation, lack of personalization, and limited updates led to a disjointed user experience.
The Audience
Park visitors of all ages, from families to solo adventurers. Cater to both tech-savvy users and those less familiar with technology.
The Visual Direction
Drawing from real world inspirations and translating into a cohesive brand direction.
The Solution
Innovative Features
Incorporate augmented reality to make exploration more engaging and bring the park to life.
Environmental Education
Offer educational content on the park's ecosystem, flora, fauna, and conservation efforts to promote awareness and appreciation for the environment.
Community Engagement
Include features that encourage users to share their experiences and participate in park-related events.
The Result
The redesigned app enhances user engagement by offering personalized park recommendations, real-time updates, and tailored content for each park.
